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Download Logos

All AMVETS names, logos, and marks are the sole property of AMVETS. This includes the AMVETS name and emblem, AMVETS Family logos, Rolling to Remember names and logos, and any other AMVETS trademarks or service marks. No person or group may use these names or logos without written permission from AMVETS National Headquarters.

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AMVETS Posts and Departments may use the AMVETS logo only when it is shown with the Post number or the Department and state. The AMVETS Ladies Auxiliary and its Locals, the Sons of AMVETS and their Squadrons, and the AMVETS Riders and their Chapters may use their respective logos only when the logo is paired with that unit’s name and number, or with the Department and state, as applicable.

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Any other use—including use by members, sponsors, vendors, or outside organizations—requires prior written approval from AMVETS National Headquarters. These names, logos, and marks are protected under the organization's Congressional charter and subject to federal law.

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READ USAGE GUIDANCE & RULES BELOW BEFORE DOWNLOADING

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The use and styles of the AMVETS logos is comprehensive and restrictive for all media, formats and presentation. Included (but not limited to):

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  • Physical products, to include printed items such as letterhead, business cards, publications, invitations, posters, banners, signs, flyers, etc.; and “emblematic” items such as plaques, gifts, hats, shirts, mugs, etc.

  • Digital products, to include electronic placement in electronic/digital publications, websites, video/television, social media, e-mail, etc.

  • The AMVETS National headquarters grants to a designated partners limited permitted usage rights to the AMVETS logo with regard to merchandise offered for sale or on which this logo is affixed. Exceptions to this policy, such as unsupervised or exclusive usage by a non-associated or third party vendor, will require approval by National Headquarters, based on a written request by the subordinate organization explaining why the deviation is necessary. 

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AMVETS 4 color

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AMVETS white text

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AMVETS Black

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Ladies Auxiliary

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Junior AMVETS

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Sons of AMVETS

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AMVETS Riders

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AMVETS Sad Sacks

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As with any corporate symbol, maintaining the appropriate colors in The AMVETS Family logos ensures their integrity and recognition. When using any of the logos, please provide these instructions to your printer:

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1-color usage:

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  • Print in the darkest color if the standard colors listed below are not used.

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2-color usage:

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  • Wreath, “AMVETS” type and bottom arc print solid PMS 287 Blue.

  • Stars are White.

  • Top arc prints solid PMS 186 Red.

  • Eagle is White.

  • If printed in 2 colors, logo may ONLY be printed in the above PMS colors.

  • Logo may be reversed out of a dark background.

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3-color usage (Red, Blue and Gold):

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  • Wreath leaves print solid PMS 117c Gold or PMS 872 Metallic Gold on coated paper stocks, or PMS 110u on uncoated paper stocks).

  • Top arc prints solid PMS 186 Red.

  • “AMERICAN VETERANS” type and head of eagle are White.

  • Body of eagle, “AMVETS” type and bottom arc print solid PMS 287 Blue.

  • Stars are White.

  • For affiliate organizations’ logos:

    • Auxiliary: bottom rocker is solid PMS 186 Red; type is White.

    • Sons of AMVETS: bottom rocker is solid PMS 287 Blue; type is White.

    • Junior AMVETS: bottom rocker is solid PMS Gold (see Gold specifications above); type is White.

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4-color usage (Red, Blue, Gold and Black):

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  • Wreath leaves print solid PMS Gold (see paper stock specification above).

  • Top arc prints solid PMS 186 Red.

  • “AMERICAN VETERANS” type and head of eagle are White.

  • Body of eagle and bottom arc print solid PMS 287 Blue.

  • Stars are White.

  • “AMVETS” type prints solid Black.

  • For affiliate organizations’ logos:

    • Auxiliary: bottom rocker is solid PMS 186 Red; type is White.

    • Sons of AMVETS: bottom rocker is solid PMS 287 Blue; type is White.

    • Junior AMVETS: bottom rocker is solid PMS Gold (see Gold specifications above); type is White.

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4-color process usage:

Follow these color builds when using 4-color process printing:

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  • PMS 117c Gold: C0.0 M18.5 Y100.0 K15.0

  • PMS 110u Gold: C0.0 M11.5 Y94.0 K6.0

  • PMS 186 Red: C0.0 M91.0 Y76.0 K6.0

  • PMS 287 Blue: C100.00 M69.0 Y0.0 K11.5

  • Solid Black: C0.0 M0.0 Y0.0 K100.00

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Using the AMVETS name and emblem

 

AMVETS (American Veterans) is the name of the organization. In writing, always use AMVETS in all caps. Not Amvets, AmVets, or A.M.V.E.T.S.

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The AMVETS name, emblem, Family emblems, and Rolling to Remember names and logos are the property of AMVETS. They are protected under the congressional charter. Do not redraw, recolor, or retype them. Use the files on this page.

 

Who may use the emblem

  • An AMVETS Post may use the AMVETS emblem only with its Post number, or with the Department and state.

  • A Department may use the AMVETS emblem only with the Department and state.

  • The AMVETS Ladies Auxiliary and its Locals, the Sons of AMVETS and their Squadrons, and the AMVETS Riders and their Chapters may use their own emblem only with that unit’s name and number, or with the Department and state.

  • Members, sponsors, vendors, and other organizations need written approval from AMVETS National Headquarters before any use.

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These rules apply to print, signs, apparel, and digital use, including websites, social media, and email.

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Name the unit correctly

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Use the same words in print, on a sign, and online.

  • Veterans’ units are Posts: AMVETS Post 51

  • State organizations are Departments: AMVETS Department of Ohio

  • Ladies Auxiliary units are Locals: AMVETS Ladies Auxiliary Local 51

  • Sons of AMVETS units are Squadrons: Sons of AMVETS Squadron 51

  • AMVETS Riders units are Chapters: AMVETS Riders Chapter 51

  • Youth members are Junior AMVETS

 

Do not call a Post a chapter, lodge, or club. Chapter is used for AMVETS Riders. Do not call Family organizations subordinate organizations. Say the AMVETS Family, or use the organization’s name. A member of the parent organization is an AMVETS member.

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Color

 

Keep the emblem in the colors specified for your printer on this page.

  • Blue: PMS 287

  • Red: PMS 186

  • Gold: PMS 117 C or PMS 872 metallic on coated paper; PMS 110 U on uncoated paper

  • Black and white, as specified in the 1-color, 2-color, 3-color, and 4-color builds above

 

For the Ladies Auxiliary, the bottom rocker is PMS 186 with white type. For the Sons of AMVETS, the bottom rocker is PMS 287 with white type. For Junior AMVETS, the bottom rocker is gold with white type.

 

On screen, PMS 287 is close to #003087, PMS 186 is close to #C8102E, and PMS 117 C is close to #C9980A. Match a printed swatch when color is critical.

 

Keep the mark intact

 

Use the full wreath. Do not crop, outline, stretch, or add a drop shadow. Do not set other words inside the emblem. Leave clear space around it at least the width of one star. On a light background, use the 4-color or black file. On a dark background, use the white-text file or an approved reverse. If the words or stars are no longer readable, the emblem is too small.

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A Post or Department cannot approve use by a sponsor or vendor.

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Questions about permission go to AMVETS National Headquarters (media@amvets.org).

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